WebDec 14, 2024 · Cryptocurrency platforms and firms have flooded into sports, signing major deals highlighted by Crypto.com taking over the naming rights to the Los Angeles Lakers’ arena for $700 million. The... WebOct 24, 2024 · Their inclusion alongside mature, Fortune 500s companies indicates the level of fervent spending. The crypto-sponsorship category was embraced by the tech-oriented NBA. The league achieved a record-high $1.6 billion in sponsorship revenue in the 2024-22 season, and crypto brands spent more than $133 million alone last season, according to …
FTX failure forces rethink on global sports sponsorship
WebNov 29, 2024 · Crypto investment in sports sponsorship has boomed in 2024, with sector spending rising to $366m and a 5X year-on-year increase. There are currently 56 crypto … WebNov 19, 2024 · Crypto is crashing a sports marketing party that’s long been dominated by industries like insurance, cars, and beer. That’s because crypto and sports have more chemistry than the 2013 San Antonio Spurs. Sports fans are about twice as likely as sports goys to say they’re familiar with cryptocurrencies, per a Morning Consult poll. elder bruce r mcconkie final testimony
10 of the Biggest Crypto Sponsorships in Sports
WebApr 9, 2024 · One of the most high-profile examples of a cryptocurrency sponsorship deal in sports is the partnership between cryptocurrency exchange FTX and the NBA. In June 2024, FTX announced a $135 million deal to become the official cryptocurrency exchange of the NBA. As part of the deal, FTX’s logo will appear on NBA referee uniforms and on the ... WebNov 17, 2024 · Staples Center Name Change Tops List of Crypto Sports Sponsorship Deals. Crypto exchanges FTX and Crypto.com have invested over $1 billion in sports … WebNov 8, 2024 · However, sports fans regard these deals as more important. About 16% of NBA fans in the US are likely to believe sports sponsorship deals make crypto platforms more credible. Public opinion in Great Britain is similar to that in America, with 12% of adults considering that sports sponsorships legitimize crypto brands. elderburn lodges st andrews fife